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Xpert Media has announced the launch of video advertising to help brands engage Lifestyle audience for its lifestyle magazine, Mensxp.com across screens using Jivox Platform, which is amulti-screen interactive video advertising company.

The initiative will help brands engage with lifestyle audience better by deliver engaging and informative ads. It will also make avenues for in-banner interactive video ad units and interactive mobile ad units for their customers. 

Xpert Media's MensXP.com, is India's biggest lifestyle website with over a million plus and strongly growing unique monthly readers. MensXP.com has established a loyal readership through its vast and rapidly growing repository of lifestyle content. Equipped with more than 50,000 self-help and how-tos, MensXP.com is the largest source of information related to lifestyle for Indian men. And it is taking things to a new level.

Commenting on the initiative, Angad Bhatia, Managing Director, Xpert Media, their teams will be working closely for certain game-changing integrations across multiple screens and various connected devices.