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Mindshare has announced a series of management changes and key appointments as a part of restructuring the agency. 

M Parthasarathy (MAPS), currently leader-business planning, will head the client leadership team. Alok Sinha will now oversee strategy enabling ‘no-line’ thinking across India.

Sandeep Pandey will overlook consulting and intelligence which involves analytics and modeling for better ROMI (Return on Marketing investment). Anita Karnik will continue to handle branded entertainment and activation.

Jai Lala and Ashok Lalla will continue in their current roles managing exchange and digital.

Speaking on the restructuring of the company, Ravi Rao, leader – Mindshare South Asia, said, "With this infusion of senior talent and expertise, I am looking forward to beginning the year with the Mindshare mantra: Original thinking that brings in thought leadership, innovation that aids in brand growth. Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital. We have competent teams and the changes we are announcing today will ensure continuity in each role, while enabling us to broaden our team’s experience and capabilities – something that will be important as we continue to drive new business and grow our market share."

The new appointments include Rahul Thappa who comes in to manage North and rest of Mindshare South Asia. He has been entrusted with business operations in Pakistan, Srilanka and Bangladesh. Rahul gets back into the Mindshare fold after a span of two years from his last position as managing director of Mindshare Malaysia and very recently the chief operating officer of Mail today.