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Star Network is trying hands on ITC's first ever roadblock exercise. In this line of 24-hour advertising deal, India's largest network of channels will air advertisements only for ITC's leading personal care brands Fiama Di Wills and Vivel.�

The exercise has already begun from yesterday at 8pm Beginn and will continue till 8 pm on December 16, 201. �Star Network channels – Star Plus, Star Gold, Star One, Star Utsav, Channel [v], Star Movies, Star World, Fox Traveler, Star Jalsha and Star Pravah – are airing advertisements of Fiama Di Wills and Vivel for a 24-hour period.

In the lineup of brands, Vivel Active Fair, ITC’s first fairness cream, leads the product line-up, followed by Vivel Luxury cr�me, the premium range of soaps from the Vivel bath care portfolio; Fiama Di Wills Men, the range of shower gel and bathing bar; Fiama Di Wills Gel Bar; Fiama Di Wills Shower Gels; Vivel Milk Cream & Glycerine; and Vivel Ultra Pro, the anti-dandruff shampoo.

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