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The first ever exchange4media Radio Advertising Awards (ERAA) were announced at a grand ceremony in Mumbai on the evening of October 7, 2010. Awards were given away in 22 categories, which were thereby divided into four broad categories – media, creative, broadcaster and excellence awards.

Big Bazaar and Vodafone jointly won the coveted Radio Advertiser of the Year award. The Radio Advertising Agency of the Year award went to Leo Burnett. Percept Media won the award for Radio Media Agency of the Year.

Radio Mango bagged Gold in the Campaign of the Year – Corporate category for the Mess Kerala campaign. In the category of Best Radio Media Innovation – Corporate, Radio Mirchi took home the Gold for Pepsi. In the Best Use of Radio in a Media Plan – Corporate category, Maxus bagged the Gold for its Vodafone campaign.