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With the conclusion of the 57th International Advertising Festival, India has managed to bag 17 metals in total in comparison to 25 metals last year, thus ending Cannes 2010 on a lower note for the subcontinent.

The last metal has been won by Ogilvy & Mather India getting a silver lion in the Film category. The wining work was done for Breakthrough Trust in their campaign to take action against domestic violence called ‘Bell Bajao’ (Ring the Bell). The winning films were that of Software Engineer and Bus Driver.

Other who made it to the shortlist in the category were Fevicol’s Golden Jubilee celebration campaign ‘Moustache’ and Creativeland Asia’s work for Lemon titled ‘Tummy’ and ‘Water Hose’.

The winner of the Grand Prix in the Film Lions category was that of Old Spice, created by Wieden+Kennedy Portland and directed by Tom Kuntz of production company MJZ Los Angeles titled, ‘THE MAN Your Man Could Smell Like’.

While, none of the entries from the country made it to the shortlist in two categories – Titanium & Integrated Lions and Film Craft Lions, thus all hopes were pinned upon the Film Lions.