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Though the performance has not been as good as last year, yet the medal count for India has risen on the fourth day of the festival from the winners announced on the third day of the 57th International Advertising Festival.

OUTDOOR LIONS
Total four medals have been won by India in the Outdoor Lions category with two silver and two bronze medals.

Creativeland Asia bagged two medals, a silver lion for its campaign for Parle Agro’s Frooti and a bronze for its work for Cholayil’s Medimix.

The other two agencies that got in the winners list in the Outdoor category were Mudra DDB Group and Ogilvy & Mather with a silver and bronze medal in their kitty respectively.

The silver lion won by Mudra was received for its extraordinary work for Bangalore Traffic Police’s campaign to encourage people to restrain use of cellphones while driving. O&M’s bronze in the Outdoor Lions category was received for its campaign for The Economist.

7 entries from India made it to the shortlist in the Outdoor Lions category.

Two Grand Prix were awarded in the category Saatchi & Saatchi’s (Buenos Aires) work for its client Inbev and Anamoly (New York) for its campaign for Diesel.

RADIO LIONS
The only medal received in the Radio Lions category at Cannes 2010 has been won Leo Bernett India.

The agency won a Silver Lion for its work for Bajaj Electricals’ hand blenders titled ‘Pleasure of Mixing’. The spot was produced by Lingo India. The media for the campaign was handled by Lintas Media Group. It was first aired on BIG FM and MY FM.

While, no Grand Prix has been awarded in the category this time, ten Gold metals have been announced in the Radio Lions category at Cannes 2010.

MEDIA LIONS
Again, the lone winner in the Media Lions category for India has been Leo Burnett India for its work titled ‘Tide Magttraction’ for Procter & Gamble’s Tide Dirt Magnets. The agency won a Bronze medal for the ‘Best Use of Magazine’.

The Grand Prix in category has been awarded to Leo Burnett Sydney for Canon Australia’s EOS DSLR Cameras in the campaign titled ‘EOS Photochains’ where Leo Burnett made effective use of social media chain.