Apple eyeing purchase of Quattro Wireless

January 05, 2010

Source: All Things Digitial

By: Media Mughals

Apple Inc, the iPhone Company would be announcing the purchase of Quattro Wireless, a leading global mobile advertising company, says a report at the All Things Digital blog.

Quattro has been working to provide an efficient advertising model for the advertisers and publishers to have a better reach towards their target audience across mobile web, application and video platforms.

Quattro was started in 2006 with a mission to take major media companies (like the NFL, CBS News and Univision) to the mobile web, so that the growing mobile audience could engage with their favorite media brands wherever and whenever they wanted, says the company overview on its website. The clienteles for Quattro includes a diverse range of advertisers including Ford, P&G, NetFlix, Viacom, BP, SAP, Kmart, Disney, Visa, TigerDirect, Papa John’s and Microsoft.

Quattro is a contender against Google’s recent acquisition, AdMob in the rapidly growing smartphone advertising world. Interestingly, a few reports had mentioned that Apple also made a bid to acquire AdMob.

The report at All Things Digital says that the formal announcement of the Apple’s acquisition of Quattro Wireless accounts to be of $275 million.