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SUN TV Network, one of the largest television broadcasters in India has made changes to the advertising rates.

In a filing at the Bombay Stock Exchange (BSE), the Company informs, “SUN TV Network is increasing its advertisement rates with effect from 1st January.”

The ad rates will be hiked for the Tamil channels of SUN TV which would range from 9% to 33%. The changes in the ad rates are being made by the Company after receiving a sustained viewership for its television channels as well as consistent higher ratings for its serials. The advertisement rates have also been increased across the board for other Tamil Channels –KTV, Sun Music, Sun News, Chutti and Adhitya.

“The slot fees (broadcast fees) received from the content producers has also been increased accordingly, adds SUN TV in the filing.

The changes in ad rates for other general entertainment channels of SUN TV Network will be announced by the Company within a fortnight.

SUN TV Network operates satellite television channels across four languages -Tamil, Telugu, Kannada and Malayalam.