Publicis acquires two agencies in India
December 07, 2012
Source: MM Network
World's third largest advertising organisation – Publicis Groupe has acquired two Indian firms, iStrat and MarketGate.
These acquisitions mark another step towards fulfilling Publicis Groupe's ambitious goal of doubling its size in India between 2010 and 2015 .It is a part of the Group's commitment to strongly boosting revenue derived from digital and fast-growing markets around the world.
iStrat was founded in 2003 and provides solutions across all forms of digital marketing. The agency services a broad range of clients, including Alpha G:Corp (real estate), the Confederation of Indian Industries, Dupont (luxury accessories), Hero Corp (motorcycles), Hindware (kitchen and sanitary appliances), Maruti Suzuki, Nasscom software trade association, and Nestlé. The agency, which is headquartered in Delhi and employs a team of 50, provides the full range of digital communications services, including e-commerce store fronts, search engine optimization, social media, and rich media.
MarketGate, which was founded in 2005, delivers services in business growth planning, marketing strategy, brand positioning, portfolio strategy, brand architecture development, and marketing skills development. The agency’s seven consulting experts aim to rejuvenate brands and power their growth by deploying marketing processes throughout their clients’ organisations. Clients include Colgate, Dabur (foods/ personal care), General Motors, GlaxoSmithKline, Godrej (personal care), HSBC, ICICI (financial services/ banking), Madura Garments (fashion), Mahindra & Mahindra (automobile), MTR (foods), and Radio Mirchi Viacom.
As part of this acquisition Publicis Groupe will also acquire MarketGate Dimensions, a subsidiary providing research-based solutions to business, marketing and brand issues, with offices in Mumbai, Delhi and Bangalore. Its client list includes Glenmark (personal care), Kellogg’s, Maruti Suzuki, The Walt Disney Company and Viacom 18.