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To reach the new age mobile consumer HCL unveils 'Mobile Excitement'
To reach the new age mobile consumer HCL unveils 'Mobile Excitement'
September 25, 2009
HCL Infosystems Ltd has unveiled its largest ever marketing strategy in order to reach out to its gen-next consumers.
 
Facebook being developed as lucrative ad platform, ties with Nielsen
Facebook being developed as lucrative ad platform, ties with Nielsen
September 24, 2009
Facebook has now joined forces with the global measurement firm The Nielsen Company in a multi-year alliance.
 
Google clicks at online display advertising with new 'DoubleClick Ad Exchange'
Google clicks at online display advertising with new 'DoubleClick Ad Exchange'
September 20, 2009
This week Google has announced the launch of revamped version of its 'DoubleClick Ad Exchange' which is expected to spell more competition for the Yahoo! Inc in display advertising.
 
Pitch Madison Advertising Outlook foresee positive growth in second half
Pitch Madison Advertising Outlook foresee positive growth in second half
September 08, 2009
The latest Pitch Madison Media Advertising Outlook 2009 foresees the advertising revenues to revert from the negative affects of the economic downturn.
 
'India Media Exchange' to be re-branded as 'VivaKi Exchange'
'India Media Exchange' to be re-branded as 'VivaKi Exchange'
September 03, 2009
In a re-branding exercise at the consolidated media buying agency India Media Exchange (IMX) it would be renamed as VivaKi Exchange.
 
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