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9X Media Group is planning to add another channel in its portfolio, with the addition of 9X Jalwa. The group already has three music channels – 9XM Haq Se, Punjabi music channel 9X Tashan, and Marathi music channel 9X Jhakaas.

9X Jalwa will be on air on February 25, 2012 and will speak with a tagline ‘Koi Shaq’. The channel will be especially dedicated to, what it calls, ‘Timeless Music’. All the songs of the period during 1965-2000 will be aired on it.

Speaking about the launch, Punit Pandey, Senior VP and Business Head, 9X Media Pvt Ltd, said that, the channelwill cater to 25+ generation, who is into old hits songs from the 90s.

Like Sony Mix, Jalwa's content, too, will be categorised under time bands such as Melody Zindabad, Dil Se and Blockbuster Beats, which will contend to reflect 'mood mapping'..

Besides playing back-to-back timeless Bollywood music, 9X Jalwa will also feature short format shows, humour-led character interstitials and trivia-based slate-shows. Some of the shows on the channel include 'Halkat Sawal', 'Kassette Kahaniyan', and 'Bolly Brands', among others. The channel will also have special bands dedicated to various moods of music such as 'Melody Zindabad', 'Dil Se' and 'Blockbuster Beats'.