Sky Sports extends broadcast rights deal with ECB
February 01, 2012
Source: Media Mughals
By: Anthony Mawrie
Sky Sports has extended its exclusive broadcast rights deal with the England Cricket Board (ECB) for another three years beginning 2014.
The agreement covers television, mobile and online delivery of England matches for the duration. The deal is estimated to be worth 280 million pounds.
Barney Francis, Managing Director, Sky Sports said that the partnership extension would enable the ECB can invest on and off the pitch and the game can continue to grow.
Sky Sports will continue to show exclusive live coverage to UK subscribers of all England's home Test matches. It will also air all one day internationals and twenty20 (T20) matches and a selection of England Lions and women's matches.
Sky has had a live broadcasting partnership with the ECB since 1990 when England toured the Caribbean.
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