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Granada TV, the popular GEC of UK based ITV Studios Global Entertainment has forayed in the broadcasting space of Hong Kong on platform of PCCW's Now TV. With this, the TV viewers of Hong Kong will get to see the qualitative programming of Granada TV which is produced by internationally established production facilities of its parent company ITV.

The channel covers vast genres of programming serving drama, comedy, reality based programs, talk shows and many others. Programs available to Now TV viewers include Dancing on Ice; I'm A Celebrity…Get Me out Of Here! and Popstar to Operastar.

ITV Studios global entertainment regional director Asia James Ross says, "This latest launch cements Granada TV's reputation as the fastest growing entertainment channel in Asia. Hong Kong has always been a priority market for Granada TV."

PCCW executive VP of TV and new media Janice Lee says, "Now TV strives to deliver the most diversified and entertaining programming in Hong Kong. The addition of Granada TV aligns with our strategy to continuously offer more choices in quality content to viewers and to escalate the level of enjoyment."

Granada Television produces hard-hitting documentary series, Granada was producing programmes for an international audience, such as The Stars Look Down (1974), Laurence Olivier Presents (1976–78), Brideshead Revisited (1981), the multi-award-winning Disappearing World series (between 1969 and 1993) and, from 1984 on, The Adventures of Sherlock Holmes.