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Leveraging its reach in the Africa market, NDTV has extended its partnership with DStv, the pay TV service provider in the continent.

With this extension of the collaboration NDTV’s English news channel, NDTV24X7, would now cater to a wider audience in the region. Prior to the new agreement the channel was made available to the audience only on the Indian pack of service.

DStv is a service provided by MultiChoice Africa (MCA) which is the leading multichannel digital satellite television operator across the African continent.

"We're pleased to have expanded our existing partnership with MCA, wherein NDTV 24x7 will now be available to viewers all across Sub-Saharan Africa. Our reach will grow tremendously to over 3.5 million homes than 70,000 homes at present," NDTV head network distribution and affiliate sales Rahul Sood said.