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A latest report from Informa Telecoms & Media (Informa) says that the Asia-Pacific market has surpassed the milestone mark of 150 million digital TV homes in the month of June 2010.

A leading provider of business intelligence and strategic services to the global telecoms and media markets, Informa says that the Asia Pacific TV sector passed two significant milestones last month. The other major achievement for the Asia Pacific TV sector is recording over 10 million IPTV households.

The figures from Informa reveals that in 2009 over 35 million homes upgraded from analog to digital TV and 26 million new homes subscribed to pay TV, comprising 14 million to cable, 9 million to DTH and 3 million to IPTV. These figures are quite impressing observing the macro-economic global downturn affecting the markets across the world.

The forecast from Informa predict all these sectors to continue to grow impressively over the next five years. Adam Thomas, Media Research Manager and lead analyst on the research said, "By 2015 there will be well over 400 million digital TV homes, including 40 million taking IPTV, which in turn will generate revenues of more than $40 billion."

According to Thomas, "There are increasingly positive signs for digital TV in the region. Competition between the platforms is intensifying and this is pushing digital upgrades up the agenda of many operators."

The forecasts made by Informa Telecoms & Media for Asia-Pacific region:

• 21% digital TV penetration rate at end-2009 will increase to 54% by end-2015
• Digital penetration will have reached 100% in four markets - Australia, Hong Kong, New Zealand and Singapore
• 70% or more penetration rate expected to be achieved in four markets - Japan, Malaysia, South Korea and Taiwan
• IPTV subscribers to grow by 25 million over the next five years

"Despite this generally positive picture, our research found that digital upgrades will not be easy to achieve in some markets," says Thomas. "In the cable sector in particular, subscribers are taking some convincing of the need to upgrade from analog to digital. Although there is good news in China where the government's proactive approach to converting analog to digital is promoting upgrades."