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Asia’s premier industry event catering to the broadcasting and media industries, BroadcastAsia2010 commences today, June 15th 2010.

Continuing to bring a plethora of business opportunities for the professionals in the media and broadcasting industry, BroadcastAsia enters into its 15th year. The trade event will be held in conjunction with InteractiveDME 2010 – the 4th International Interactive, Digital Media & Entertainment Exhibition & Conference.

Further alongside BroadcastAsia2010, CommunicaAsia2010, the event for the global infocomm technology (ICT) industry, will run displaying an array of the newest technologies, products and solutions at the Singapore Expo (June 15-18, 2010).

The exhibitions, BroadcastAsia and CommunicAsia, will feature almost 2,000 exhibiting companies from 57 countries and regions, keen on unveiling their latest offerings.

Focus during this year’s BroadcastAsia event would be laid upon the much-talked about revolutionary 3D solutions devised to facilitate 3D production, right from creation, acquisition to delivery of the 3D content in the broadcasting world. A myriad of 3D interactive solutions from manufacturers, system integrators and content production companies would be on display during the three-day exhibition.

Exhibitors Broadcast Professional, Dayang, Evertz, Front Pte Ltd, Maestro, Panasonic, Ross Video and Seachange will be working together to present their first 'LIVE' 3D showcase in Southeast Asia at BroadcastAsia2010.

Besides 3D, a major attraction during the show is expected to be ASEAN’s first full high definition television (HD TV) Outside Broadcast Van by MediaCorp in Hall 8 .

Some of the global solution providers and manufacturers launching new solutions and equipment for content creation, distribution and display at this year's BroadcastAsia include Assimilate, Chyron, DVS Digital Systems AG, KIT Digital (formerly known as Benchmark Broadcast Systems), Monarch Innovative Technologies Pvt Ltd, Panasonic Systems, Pixel Power, Playbox Technology, Quantel, Screen Subtitling Systems and Sony Electronics

The spotlight will also be on the latest digital signage technologies, touch screens and professional display applications for Asia; and the latest digital and high definition equipment and integrated workflow solutions for the broadcasting, production and post-production industries. Visitors will see displays from companies like Harris, Living Life Concepts, Magna, Media Architects and more.

Moreover, CommunicAsia2010 Summit and BroadcastAsia2010 International Conference, held alongside the exhibitions would feature a larger offering of over 150 conference sessions and workshops and a stellar line-up of more than 200 veteran industry speakers from leading companies and organisations.

The BroadcastAsia2010 International Conference is themed "Integrating Technology, Experiencing Content" with topics such as 3D and multi-platform content delivery taking centre stage. Over 70 industry experts will engage delegates in active discussions on various topics including the challenges and business opportunities from digital TV and 3D TV; the influence of social media on the broadcasting industry; and the technical implementation of workflow and digital asset management.

The CommunicAsia Summit will feature engaging new sessions such as Cloud Computing, Mobile Value Added Services and Converged Device Management – all topics that address current topics and effervescent issues among ICT players.

Some 54,000 business leaders, government officials and trade professionals are expected to attend CommunicAsia2010 and BroadcastAsia2010 to network, discuss critical industry issues and explore opportunities for growth.