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The public broadcasters, Doordarshan (DD) and All India Radio (AIR) have sought the approval of the Cabinet for its digitization plans.

The Cabinet Committee on Infrastructure has given its approval to the proposal of the Ministry of Information & Broadcasting regarding 11th Plan Scheme of Doordarshan – ‘Digitalization of Transmitters & Studios in Doordarshan Network, today.

With this consent an allocation of Rs 620 crore has been sanctioned in the 11th Plan for implementation of the programme in case of DD and Rs 920 crore in case of AIR.

Informing the reporters about the cabinet decision, Minister of Information & Broadcasting Ambika Soni remarked, ''Digitalisation would enable the people in the remotest corner of the country to receive a higher quality of AIR and DD signals.''

Digitization of broadcasting has been one of the crucial challenges and opportunities for the broadcasters in the current scenario. At the same time digital broadcasting would enable the pubcasters’ to deliver better quality of content in the coming times and cope with the competition from the private broadcasters.

The Scheme involves installation of 40 numbers of Digital Terrestrial Transmitters (DTTs), networking of DTT through satellite, augmentation of DMCs by providing equipment & facilities for maintaining the digital infrastructure, providing 5 sets of digital measurement equipment at zonal offices, providing 60 numbers of UPS at HPTs for uninterrupted power supply, R&D and Training, Digitalization of 31 partially digitalized and 8 analogue studio centers, digitalization of Archiving facilities, digitalization of News automation system and e-governance and IT Scheme.

While, AIR is already moving towards digitization with the adoption of the DRM standard, DD is all set to roll out HD broadcast for the upcoming Commonwealth Games 2010.