Print    Email

Email To		[Close]
		You must make entries in all fields
Your Email
Your Name
Send to Email
		Send

Rejuvenated by the last success regarding overnight reporting of IPL2, aMap excitedly has step up into the next level real time ratings. This new facility will be advantageous to the industry and will provide the viewership data in between the match. The best factor of these services is that the first inning ratings are available during the second innings.

This will be available from DTH panel as these meters are GRPS enabled and data is pushed in real-time to the server when the viewing is going on in the household.

“We call the reporting screen the ‘live-terminal’ it is akin to a stock market terminal.” said Joseph Eapen, CEO, aMap

aMap to provide overnight ad monitoring/audit, competitive analysis and real-time ratings during IPL.

• Overnight Audit: Brands advertised on yesterday’s match, timings, duration, status - complete/incomplete ads (based on duration)
• Overnight Post-Evaluations of Ad campaigns:� yesterday (single-day) and cumulative (from campaign start)
• Real-time/Overnight min-by-min viewership data.
• Detailed audience analysis and advertising ROI during different parts of the match – first 5 overs, last 5 overs, deciding overs, Strategic breaks, Extraa innings etc.
• In-depth ROI of regular TVCs, on-screen ads (L-band, Aston, pop-ups, replay bugs) and in-stadium (perimeter, on players, on bats/stumps, ground-logo, on ropes/boundaries, in stands etc..)
• Planning/Buying efficiency – CPT/CPRP based on published rate cards.