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The first day of the BES EXPO 2010, exhibition received a lukewarm response with not much heads turning up in the exhibition hall. As the second day of the three-day event has begun, the exhibitors expect to receive much more participation from the industry with more people turning up to the venue.

Mhd. H. Farhan, Deputy Manger Marketing of Digital Broadcasting India Pvt Ltd, says, “Yesterday, the exhibition received a lukewarm response with not much people turning up to visit the exhibition, most of the visitors were from the Doordarshan. But today, we expect that the numbers would be much better.”

Digital Broadcasting India Pvt Ltd, established in the year 1998, is a company that caters to the needs of the growing broadcast industry. The company is displaying Sony PMW EX-3 and Sony HDV CMOS technology 1080i camera. Digital Broadcasting can be visited at the stall number 61 (Hall 11A).

Remarking about the BES Expo in a conversation with Media Mughals, Mr. S.P Sharma, Senior Engineer at Digital Broadcasting, “The exhibition is the best way to display the latest technology and products in the broadcasting domain. It’s a one-stop solution centre for broadcasting needs as well as the interactive platform for distributors, exhibitors and buyers. BES EXPO provides is a platform where the developments along a year can be viewed under one roof.”

On being asked about the business opportunities seen through the exhibition, Mr. Farhan said, “Slowdown has passed so we expected big opportunities to meet probable new buyers planning to set up new channels through this exhibition. But, with I&B’s recent decision in regard to the permission for new TV channels in India, a negative impact is visible.”

Digital Broadcasting is distributor in the Indian region for major companies such as Sony, Yamaha Sound Systems, Cisco, BMS, Swedish Rockwell Collins, Eela Audio, among others.