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Harris Corporation, an international communications and information technology company, has completed a large-scale installation of its Broadcast Master scheduling and media management suite at Orbit Showtime which is one of the largest pay TV DTH platforms in the Middle East.

The installation includes modules that integrate and automate workflows for sales, scheduling, content acquisition and media campaign management marks the largest deployment of Broadcast Master software in the region.

Broadcast Master is a single, integrated system would make it possible for Orbit Showtime to centrally manage program rights and scheduling, airtime sales and final playlists generation for its SD and HD channels.

Broadcast Master is in connection with all of Orbit Showtime's core processes which include the existing automation, digital asset management and finance appli cations — permitting seamless management and data exchange of contract rights, schedules, media information and airtime sales billing between systems. Apart from this Broadcast Master provides a framework that allows users to ingest and process material as it arrives and to easily create promotional material, product placements and secondary event messaging.

"When we decided to replace our existing system in a bid to streamline our internal scheduling and media management processes, we chose Harris because we felt that they were the ideal vendor to provide not only the technology, but also the local resources to help us achieve such a tremendous switch with minimal disruption to our day-to-day work," said Mike Whittaker, vice president of broadcast operations and technology, Orbit Showtime.�"We are anticipating continued expansion and are confident that Broadcast Master can support us well into the future."

"The complexity of the project, which included data migration in a live environment, meant that the resources and support from the regional office in Dubai were key factors in its success," said Said Bacho, regional director for Harris Broadcast Communications, Middle East. "This sale is a very significant win for Harris in the region, as it is the largest 'per channel' installation of Broadcast Master in the Middle East. We are pleased to have provided Orbit Showtime with a solution that has simplified its workflows and operational efficiency."

Broadcast Master is a complete, modular and scalable business system for the management of the planning and commercial processes of a broadcaster. Broadcast Master delivers exceptional business value — from initial planning to play out to invoicing. With modules for strategy, content acquisition and management, sales, scheduling, presentation and interfaces to many of the world's leading automation systems, Broadcast Master provides the ideal solution for small startup channels, expanding broadcasters and multichannel, Multilanguage global providers.

Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.

About Orbit Showtime

The newly merged Orbit Showtime platform brings together 75 premium channels, the widest choice of premium entertainment in the Middle East and North Africa on a single platform. The new platform is owned by Panther Media Group, a company registered in DIFC and equally owned by Orbit Group and KIPCO.

About Harris Corporation

Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. It has its headquartered in Melbourne, Florida; the company has approximately $5 billion of annual revenue and more than 15,000 employees.