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NDTV Convergence Ltd collaborates with Tata Communications for ‘LiveBroadcast’ service of its nationals channels- NDTV 24X7, NDTV India and NDTV Profit - over the Internet to a global audience.

Tata Communications is a leading provider of a new world of communications. The LiveBroadcast service comes as a part of Tata Communications’ suite of Content Delivery Network (CDN) services. The CDN has been powered by BitGravity’s technology.

Tata Communications’ LiveBroadcast service provides an end-to-end solution through which it replicates and distributes content within two- to four-second delay. Further it makes use of Distributed Origin technology to deliver Flash/H.264 video-on-demand services and incoming live streams. These are simultaneously replicated on every delivery node leveraging the Tata Communications’ IP backbone. Since no proprietary live server-based solution is used, the LiveBroadcast service can easily scale to handle any live event.

The LiveBroadcast would reach the audience as a high-quality, flash-based streaming service. It will deliver the resources and scalability to support NDTV’s growing audience and their need for constant and dynamic flow of content, especially during peak times of news traffic.

For NDTV, this alliance proves to be cost-effective as by leveraging the LiveBroadcast service it has the option to avoid the challenges and capital outlay of scaling infrastructure to deliver live video over the Internet. Tata Communications’ solution eliminates the need to install equipment on NDTV’s premises, saving on infrastructure costs and allowing for maximum uptime and scalability when channels are added.

To deliver the service, Tata Communications receives live feeds from the satellite and streams the contents on NDTV’s website using the CDN platform.