Colors closing in on Star Plus for No. 1 position

   Print    Email

Email To		[Close]
		You must make entries in all fields
Your Email
Your Name
Send to Email
		Send

Colors is slowly and steadily creeping up on Hindi GEC market leader Star Plus. Last week (week 3), Colors was 8 GRPs behind Star Plus, while its channel share was two percentage points lower at 23.

A look at the Tam ratings for week 4 (18-24 January, HSM 4+ C&S homes ) shows that Star Plus with 292.6 GRPs is still ahead of Colors by 6.3 GRPs. However, in terms of channel share the margin between the two is a wafer thin half percentage point with Star Plus at 25.5 per cent and Colors at 25 per cent.