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Television Audience Measurement (TAM) viewing data for Indian television will now be released every Thursday starting this week. The decision comes due to the inclusion of five new "Less than Class I"LC1 markets.

Earlier the result was released every Wednesday from this week the decision has been changed.

The five new LC1 markets introduced by TAM in 2013 are: Gujarat, Madhya Pradesh, Uttar Pradesh, PHCHP and Rajasthan, where MP does not include Chhattisgarh but UP includes Uttaranchal.

For these markets, TAM has adopted the similar policy when it had released the Maharashtra LC1 market, i.e.,the data for these markets are being released together for a cumulative five weeks from the release date.

With the release of these markets, now TAM is covering 92 per cent of the HSM urban markets from the earlier 74 per cent.