NDTV Good Times enters in a content partnership with Media Niugini Limited
August 07, 2012
Source: MM Network
NDTV Good Times, India's leading lifestyle channel has announced its partnership with Media Niugini Limited (MNL) based out of New Guinea, Indonesia. MNL will broadcast NDTV Good Times' famous shows Yogasutra and Around The World In 85 Plates in Papua New Guinea and Solomon Islands for a year on their renowned channel EMTV.
EMTV is the national television service owned and controlled by MNL. It is received in real time via satellite in 38 centres throughout Papua New Guinea. The EMTV footprint is approximately 85% of Papua New Guinea’s total population of approximately 7 million people.
Talking about the partnership Smeeta Chakrabarti, CEO, NDTV Lifestyle says, "Our partnership with Media Niugini is another endeavour by the channel to reach out to audiences across the globe and we intend to offer the best in food, lifestyle and luxury across borders."
Atul Seth, Vice President-Development, NDTV Lifestyle says, "NDTV Good Times' tie-up with Media Niugini is a part of our venture to take the channel's offerings to our global audiences. Content from NDTV Lifestyle is already played across several ethnic, third party platforms in Africa, Middle East & Europe and with Media Niugini's tie-up we intend to expand our horizons further."
Yogasutra airs at 8am on Sundays and Around The World in 85 Plates will begin starting 19th August at 11:00 am on EMTV.
"EMTV is the premier television channel in Papua New Guinea, and our endeavour has always been to bring a variety of content for our viewers, for lifestyle programmes we chose to go with NDTV Good times as the channel is demonstrably a leader in the area of lifestyle. We value our partnership with NDTV Good Times and look forward to many more exchanges of programmes." said Bhanu Sud, Chief Executive Officer - Media New Guinea Limited, Chief Executive Officer - EMTV.