Home > News > Broadcast > NDTV sues TAM, Nielsen and Kantar Media Research for manipulation

NDTV sues TAM, Nielsen and Kantar Media Research for manipulation

July 31, 2012

Source: MM Network

By: Mediamughals

New Delhi Television Limited (NDTV) has filed a lawsuit against TAM Media Research and Nielsen and Kantar Media Research accusing them of manipulating viewership data in favor of channels in return for bribes.

According to the news broadcaster, viewership data have been manipulated from the last eight years. It added that when the company provided evidence earlier this year, top executives at Nielsen had promised to make changes which the broadcaster claims have been not kept and proved false.

NDTV is now seeking US $810 million for fraud and $580 million for negligence.

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Posted By Carmen at 15 Mar 2013 09:03 AM

LK , I agree with most of the points you have made. From Broadcaster's point of view, it is a dolube edged sword. Some of them know, exactly , where the TAM meters are, not just by bribing only ,but with their network with the cable opertaors.So , one knows , on which network they have to spend more to be seen on prime , s band ets.. the media planners for no fault of theirs ,go by the software ratings and present it to their respective clients.Overnight, one cable operator ,graduating from Maruti 800 to BMW. From not stepping out of his home town in his life town to been taken to the most exotic places in the world..every thing happens. The one that does smartly , gets all the benefit. With digitalization of channels, this MIGHT change. People will like to go to the channels ,that delivers better content.NDTV ,case well they started the trend of being shown on prime bands .The industry knows, the authorities know ,they know