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After the huge success of mocricket.coms's IPL T20 coverage and the Euro on mofutbol.com, Novosol is offering the real time mobile coverage of 'India Lanka Series'. Novosol in partnership with Airtel, expecting to generate revenue of Rs. 100 million, 25 million page views and  2 million paid subscribers. In India-Lanka Series, the LiveMatch and LiveScrollers will be featured  during its one Twenty20 and five one-dayers matches.

Airtel launched MoCricket - a high-tech multimedia cricket mobile magazine, to its 180 million pan India subscribers, during IPL 5 T20 Series in April 2012. Since then, MoCricket has gained high popularity among cricket fans from various states across the nation. Its real-time multimedia and comprehensive coverage of cricket matches proved its USP. Now, MoCricket brings India-Lanka Series on mobile phones particularly for Airtel cricket fans.

MoCricket's exhilarating round a clock coverage includes LIVE Coverage of Matches, Match Schedule, Team Details, Match Previews & Reviews, LiveScore Cards, Ball by Ball Live Scoring, Off-field Stories, Star Performers, Statistical Analysis of Matches, Individual Player Related News, Gossip, Flop Shows, Ratings and performances after the series. All delivered via its unique PhotoStory and VideoStory formats.

Airtel users can subscribe MoCricket on their mobile phones by visiting http://mocricket.com or by sending SMS MOCW to 54321. The MoCricket service on Airtel network is priced Rs. 20 for every 7 days.

MoCricket stuns its viewers with its gorgeous avatar based videos and electrifying photo stories. On MoCricket, a viewer gets an exceptional experience by watching high-powered matches and by catching the thrill of game even on the move.

MoCricket subscribers can relish the upcoming 'India-New Zealand Series' with 2 test matches and 2 T20 matches ahead of September's most awaited 'T20 World Cup'. The viewers can also connect to MoCricket through http://www.facebook.com/mocricket for Lanka Sangram News, Match Details and other upcoming series & match updates.