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The heartland's biggest reality show for women on BIG MAGIC, BIG MEMSAAB, after its phenomenal success and overwhelming response received for the auditions and city finale, across the states of MP, Bihar and Jharkhand, presents its shortlisted city winners. Representing their city after competing in the talent rounds which ranged from demonstrations of song and dance to aerobics and even bargaining, these talented women-home makers are all ready to showcase their amazing skills to the entire region. In keeping with enormous response and huge supporters that the ladies have received within a short period of time, the Channel has opened a new award - dedicated for the people of the heartland called the Aap Ki Favourite Big Memsaab it's a Viewer's Choice Award. This will be one of the most prestigious awards reaffirming the popularity of the contestant in the region.

Central India will choose its favorite BIG MEMSAAB from the top 12 contestants (2 each from the winners of city finale of BIG MEMSAAB from 6 locations where they were auditioned) chosen across the region. All that the viewers have to do is watch out on BIG MAGIC for their favorite contestant from their region and vote for them through short SMS code. There is a code for each contestant which will be promoted through different mediums, the code is BM ANITA to be sent to 55454. BIG MEMSAAB's will appeal to the audiences for votes. Winner will be declared at the grand finale on BIG MAGIC.

The 12 finalists will be promoted across a multi-media promotion campaign across interesting on air radio and television, digitally and outdoor, ensuring they have an opportunity to garner maximum votes.

Conceptualized and initiated by 92.7 BIG FM and BIG MAGIC, the property facilitates a platform for the women of India to showcase their hidden talent and skills which deserves recognition and appreciation from the society. Here’s your chance to see 'ordinary women, with extra ordinary talent' all from India's heartland and choose AAP KI FAVOURITE BIG MEMSAAB.