MCOA blamed for misleading users on Asianet

July 09, 2012

Source: M M network

By: Media Mughals

A debate is on fire regarding Asianet’s status of not being a pay channel. Acoording to reports, Asianet has been a Pay Channel since January 30, 2010 and this has been categorically informed to all viewers by the Broadcasters Asianet Communications Limited (ACL) via their Public Notice dated December 29, 2009 as per the Telecom Regulatory Authority of India (TRAI) Regulations.

Recently, MCOA (Media & Cable Operator Association) in Kerala has been persistently stating that Asianet channel is not a Pay TV channel to evade payment of subscription fee for the channel to MediaPro after having collected the same from the viewers.

Earlier, these channels were channelized by Asianet Communications Ltd. (ACL) and thereafter by MediaPro Enterprise India Private Limited (Media Pro) with effect from 1st October 2011.

The issue arose due to the mistake in TRAI's regulation on its website, which listed Asianet as an FTA channel. The MCOA is one of the many cable operator associations in Kerala which covers the markets including Thiruvananthapuram, Arnagluman, Kannur and Trichur, among others.

Media Pro claims that the MCOA has not paid the subscription fees for the Asianet channels for the past 18 months.

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Posted By Dinyar Contractor at 11 Jul 2012 01:07 PM

For Analog Cable TV systems, the TRAI defines a PAY CHANNEL for which a Consumer has to pay to watch the channel. The definition does not consider whether any payment is exchanged between the Broadcaster and the MSO. Incidentally, for Digital Cable TV networks ( Which will apply to most of Kerala only after 2013-14), a pay channel is defined as a channel where a Broadcaster demands payment for the channel.