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CNBC-TV18's special series - The Olympian Effort, launches this weekend. Built around the 2012 London Olympics, the show salutes the spirit of sportsmanship and takes an in-depth look at the business of Olympics. The series will offer a 360-degree perspective on London 2012 - from the dreams of sportsmen, to the ambition of global sponsors and from funding careers, to a country's preparations to host the biggest sporting event in the world.

The series is devised into six parts with a focus on different aspects of the Olympics in each episode. A special episode on India and the Olympics will showcase India’s history and track record at the Olympics, the past winners and their moments of glory. The show will then look at the Indian 2012 contingent, their prospects and the country's expectations from them. As the series progresses, it will dive deeper into the business of Olympics and analyze how Indian businesses and companies with Indian stakes are getting involved and leveraging on the games. The show will capture the expectations of various athletes and contingent sponsors as well as the 1st time broadcaster of Summer Olympics 'ESPN Star Sports'.

A special episode will be anchored out of London itself that will provide a global view of the 2012 London Olympics and its impact on Brand London.  Interviews with global sponsors and organizers will provide an insight to their views and expectations from the games. The series will conclude after the closing ceremony which will analyze the 2012 Games and brand London from all aspects.

Show Launches on 30 June, 2012. Timings: Sat 12 noon & 8 pm, Sun 9 pm.