FUJIFILM India Pvt. Ltd. is on a high and moving in accordance to fulfil its goal to acquire around 15% of the market share of the digital camera segment in the next three years.

With Onam around the corner, which is a festival especially celebrated in the state of Kerala with ten days of high-spirited celebrations and shopping in the southern Indian coastal state, the wholly owned subsidiary of FUJIFILM Corporation, Japan, has leased out special offers and unveiled new models of its iconic photographic devices in Kerala.

According to Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, “The festival stands for the homecoming of the legendary king Mahabali in the state. This Onam, we wish to tell our existing as well as prospective customers in Kerala that the ‘Mahabali’ amidst digital cameras – FUJIFILM - has arrived.”

Fujifilm FinePix S1500 and Fujifilm FinePix F200EXR have been launched in Kerala to mark a special offering during the festive season.

The Fujifilm FinePix S1500 has been designed for lower power consumption with a 300 shot battery life using AA Batteries and up to 700 shot battery life with AA Lithium batteries. Features integrated with Fujifilm FinePix S1500:

• Perfect for advanced amateur photographers
• 10 Megapixel 
• Super-zoom compact with wide-angle versatile 
• Fujinon 12x optical zoom (33mm-396mm equivalent) 
• Face Detection technology with automatic red-eye removal
• Dual Image Stabilisation (combining CCD-shift with high ISO) 
• Brand new Tracking Auto Focus function

Price: It is available for Rs 13499 only.

Fujifilm FinePix F200EXR has been integrated with Super CCD EXR sensor which helps to create an unprecedented level of image quality while addressing basic challenges common to most compact cameras: limited dynamic range, high noise, and poor color reproduction at high ISOs. Other basic features in the new model are:

• World’s first production point-and-shoot digital camera
• Three selectable sensor modes such as Fine Capture Mode, Pixel Fusion Mode and Dual Capture Mode
• Features an EXR Auto Mode
• 12-MegaPixels, 
• A powerful Fujinon 5.0x wide angle optical zoom lens 
• Large 3.0" high-resolution LCD 
• Dual Image Stabilization 
• Face Detection 3.0

Price: It is available for Rs 18999 only.

Along with the new launches it is making special festive discounts on its existing range of technologically superior and advanced digital camera models.

Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, said, “Kerala is an important market for FUJIFILM. We are very hopeful that out new models, discounts, extra warranty and free accessories coupled with our extended reach through a customer service centre in the state shall influence the buying decision of the customers. The technological superiority and advanced features that our cameras have as an edge over the competition shall anyways add to the colours of the festival this year.”