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As All India Radio announces the installment of NETIA's Radio-Assist 8.1 software, MediaMughals.com met with Isabelle Michoux, Marketing Manager of Netia Groupe Globe Cast at BES Expo 2013.

MM: How has your experience been at the BES 2013?
Isabelle: The experience at the BES has always been good because of which Netia keeps on coming to India. As India is a very active and a big market such Expo provides us opportunity to meet with our potential customer and help us meet the potential partner to distribute as well.

MM: Now that All India Radio will be installing Netia Radio Assit software can you talk a little about it.
Isabelle: All India Radio (AIR), the national radio broadcaster of India and a division of Prasar Bharati group, is replacing its existing news and radio automation system with the Radio-Assist 8.1 family of digital audio software programs. The installation of NETIA software at AIR's national broadcast station and across 48 local stations comprises more than 1,000 workstations, and is being coordinated by Delhi-based systems integrator Progressive Infotech.

AIR's mission is to inform, educate, and entertain listeners across India, and the installation of Radio-Assist will aid the broadcaster in providing this programming with efficiency.

MM: How is the installation at AIR going to bring about a change?
Isabelle: NETIA's Radio-Assist covers each part of the production and broadcast workflow, allowing users to record, edit, or prepare a playlist. In addition to browse and publishing tools for full multimedia functionality, the software features tools for acquisition, archiving, audio editing, commercial and music production,newsroom systems, scheduling, broadcasting, and administration. Further its Unicode compatibility, the NETIA software will enable AIR to broadcast in 17 different languages and dialects.

MM: What do you further expect from the Indian Market?
Isabelle: We are now waiting more for the Phase III Fm expansion in India which will offer a lot of opportunity in the radio market. Radio in India has a huge potential to grow. We are also looking for prospective partners to extend the media asset management and software solutions to more customers in the Indian market.