The much awaited Headend – in- the- Sky (HITS) System will bring lots of advantages and benefits for the HITS operators. Some of the benefits of this new technology are as follows:

• Low Capital Investment - Efficient use of existing bandwidth eliminates the need for expensive plant upgrades and lengthy, disruptive rebuilds.
  
• Speed to Market - HITS offers delivery of a vast array of new services to paying customers sooner rather than later.
  
• Enhanced Competitiveness - HITS offers operators the means to meet the competition head-on while retaining cable’s inherent advantages: whole‐house delivery; local signals; local customer service; and limited equipment investments for customers.
• Increased Revenue Opportunity - HITS offers a full slate of new and exciting products that translate into incremental revenue opportunities. Digital addressability means greater signal security and, consequently, more paying customers.
• Customer Satisfaction - Research shows that customer satisfaction improves dramatically when new programming services are introduced. Features like on‐screen navigation, impulse ordering and customer messaging further enhances the entertainment experience.
  
• Positive Image - Offering new service technologies like those offered by HITS can help operators project a more progressive, consumer-response image.
• Account Management - HITS Account Management Department makes the complex process of launching digital cable as simple as possible. Beginning with the initial planning stages, they guide the operator through the entire process to a successful launch. HITS Account
  Management services include: launch planning, site surveying, system configuration, headend equipment acquisition, headend installation, employee training and consumer marketing and creative support.
• Programming Flexibility - Each digital channel is individually addressable, enabling flexible packaging or ‘a la carte’ sale of services to best meet operator and customer needs.
• Economical Set‐top Box Control - Addressable set‐top services offer a simple, reliable and economical means of authorizing set‐top boxes.
• Simplified Launch & Operating Process - HITS takes the complexity out of launching digital cable from " A to Z " with flexible service packages and proven processes.
• Customer Support - HITS technology, with its fully redundant processing platform, works today and provides capacity and flexibility for the future. HITS transport and addressable set top services are backed by 24-hour-per-day, 7-day-per-week technical support. Additional help desk support is an available option.
• The Benefits of HITS Affiliation - Digital cable is the core business. Continue to bring to new affiliates new programming choices and improvements in technology, along with commitment to provide cost-effective solutions to operations and customer support.