Beijing will be the centre of the world's digital broadcasting industry from March 21th to March 23th, when the China Content Broadcasting Network (CCBN) holds its 17th annual Conference at the China International Exhibition Centre.

The world's largest exhibition of DTV and broadband network industries, CCBN is China's only international exhibition of broadcast, cable and satellite technology and equipment. Since its hugely successful first show in 1993, CCBN has already become one of the largest exhibitions in Asia.

CCBN attracts more than 60,000 professional visitors and 1,000 companies and organizations from over 30 countries from around the world. With 13 exhibition halls totalling 67,000 square meters, CCBN is where $1.12 billion USD of business deals are made every year.

Decision-makers in the broadcasting world use CCBN as a key opportunity to make equipment purchases and gain access to the latest trends in digital broadcasting. CCBN is also a crucial window for China and Asia's administrative organizations to better understand and participate in the development of the digital broadcasting industry.

CCBN has become an annual platform for participants to share knowledge, introduce new products and services, unveil new policies and hold conferences on new developments in the broadcasting sector:

-The keynote speech is an important opportunity to learn and understand the latest policies from national and international broadcasting authorities
-The Annual National Awards for Technical Quality in TV & Radio Programming enjoy a strong reputation in the broadcasting sector
-Administrative bodies in the industry use CCBN as an opportunity to learn about and discuss the latest trends in digital broadcasting
-CCBN's Technology Seminars attract the participation of broadcasting enterprises from home and abroad
-CCBN's Forums focus on various topics of importance to digital broadcasting.

CCBN receives strong support from the Chinese government. According to the Cultural Development Outline in China's 11th Five-Year-Plan, CCBN has gained the status of one of the eight most important exhibitions in the cultural industry to win full state support. This means that CCBN has further consolidated its position as an important part of China's broadcasting development, as well as playing a key role in the nation's cultural products industry and related services.