China Content Broadcasting Network (CCBN) holds its 18th annual Conference in March 2010. Considered to be the world's largest exhibition of DTV and broadband network industries, CCBN is China's only international exhibition of broadcast, cable and satellite technology and equipment.

Since its hugely successful first show in 1993, CCBN has already become one of the largest exhibitions in Asia. CCBN attracts more than 85,000 professional visitors and 1,000 companies and organizations from over 30 countries from around the world. With 15 exhibition halls totalling 69,000 square meters, CCBN is where $1.12 billion USD of business deals are made every year.

Decision-makers in the broadcasting world use CCBN as a key opportunity to make equipment purchases and gain access to the latest trends in digital broadcasting. CCBN is also a crucial window for China and Asia's administrative organizations to better understand and participate in the development of the digital broadcasting industry.

CCBN has become an annual platform for participants to share knowledge, introduce new products and services, unveil new policies and hold conferences on new developments in the broadcasting sector.

China is developing into the most important global market for digital broadcasting. As the country with the largest radio and television audience in the world, not to mention a large and fast-growing internet market, China is witnessing a booming digital transformation.