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Seventynine, the mobile ad network of Smile Vun Group (SVG), has roped in Chirag Shah on board as a Co-Founder.�

He was working with Zapak Digital Entertainment Ltd as the Chief Revenue officer, prior to this appointment.

With this development, Chirag along with the existing co-founder Deven Dharamdasani would be setting and scaling up Seventynine's mobile business. The organization focuses on video ad formats to enrich user experience.

Manish Vij, Founder- SVG said, "Seventynine currently stands at an interesting juncture and is growing at a phenomenal rate. Chirag’s extensive experience in the digital space would help us further streamline and expand the business."

In his 12-year career, Chirag Shah has worked with companies such as HT Media Ltd, where he headed sales for Hindustantimes.com and NRIworld.com, an online media company, as the head of sales and marketing.

On his new appointment, Chirag Shah said, "Association with Seventynine is a great platform for me professionally as well as personally. Mobile advertising is reforming the digital marketing space; it is a lot more targeted and strategic. Industry data shows that India is leading the mobile ad impression market in APAC in terms of users as well as ad spends. Association with Seventynine is the ideal opportunity to drive trends in the mobile ad space along with fulfilling my entrepreneurial aspirations."

Seventynine is the mobile ad network of SVG Group, a joint venture between Manish Vij's Vun Network and Harish Bahl’s Smile Group. SVG's other ventures in the digital media space include Tyroo media, DGM, Quasar and Zoomtra.