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Mobile ad network InMobi has roped in Anita Swan as its Regional Marketing Director for Asia Pacific region (APAC). 

In the new role, Swan will be responsible for expanding InMobi's marketing efforts in Asian countries like South East Asia, China, Korea, Australia, New Zealand and India by working with the company's local marketing teams in these markets alongside with the global executive team. She will use her experience of telecommunications space in the Asian Pacific region 

Anita will be responsible for expanding InMobi's marketing efforts in SEA, China, Korea, Australia, New Zealand and India with the local marketing teams in these markets. She brings with her over nine years of experience in the telecommunications space in the Asia Pacific region and a further seven years in the digital advertising space.

Before joining InMobi, Anita was the Head of Marketing, Asia Pacific at Alcatel-Lucent where she was responsible for the company's product, communications, digital and social media, events and public relations efforts. Prior to that, Anita also led the marketing efforts of various telecommunications providers including Vodafone, Digicel, Telstra and Telecom NZ, in the Asia Pacific region.