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India Chapter- International Advertising Association (IC-IAA) has elected the new managing committee for the year 2010-2011 at its annual general meeting held in Mumbai last week.

The India Chapter has unanimously elected Mr Kaushik Roy, President - Brand Strategy & Marketing Communication, Reliance Industries Limited as the new President for the IC-IAA. Mr Roy had served as the Vice President of IAA's India Chapter for the last two years.

Lynn de Souza, Chairman & CEO - Lintas Media Group, who was the Honorary Secretary of the India Chapter of IAA for the past two years, is the new Vice President.

The new managing committee includes Srinivasan K Swamy as Hon. Secretary, Ramesh Narayan as Hon. Treasurer and Raj Nayak (Ex officio) Immediate Past President.

Other members of the Committee are Sam Balsara, Avinash Pandey, Jaideep Gandhi, Bhaskar Das, Kunal Lalani, M. G. Parmeshwaran, and Neeraj Roy.

The Special Invitees are Pheroza Bilimoria - Global Hon Secretary and Member of the World Board and Pradeep Guha - Global VP and Area Director, Asia Pacific and Member of the World Board

After assuming office of the President, Mr Kaushik Roy said, "The Committee will work closely with other industry bodies like the AAAI, the Ad Clubs, ASCI, ISA, INS, IBF & other industry bodies to create programmes and events that will benefit the industry as a whole. Our focus will be on knowledge based initiatives and CSR. The other burning need is to make the fraternity embrace the digital wave and towards that the IAA India Chapter has a clear agenda. While undertaking these responsibilities we hope to bring to the table the best practices from the global IAA network from across 76 countries and over 4000 key decision makers”.

The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics.