Enter the World of Mass Media
“Enter The World of Mass Media” is a book that is the outcome of the author, Barun Roy’s interactions with numerous readers and Mass Communication enthusiasts all over the nation regarding the need of a good resource book on the subject. The book encompasses the different aspects of the mass communication with an insight from some of the best known minds in the field of Mass Communication, Marketing and Information Technologies. The book has been reviewed as a textbook great for a general overview text for journalism, print, radio, TV and Internet and also emerging developments in these fields. The book also comprises of several interesting chapters detailing history of the radio broadcasting in India, in particular that of the national broadcaster All India Radio. Moreover, the book outlines a set of standards, norms and ethics that could be followed in the future. |
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