Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media
Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. This is the third edition of the book which consists of fully revised and updated and a wealth of new anecdotes and relevant boxes that has been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections throughout the book on the new technologies that are building the information superhighway. Additionally, the chapters on audio and video technology have been placed earlier in the book to follow respective history chapters and more accurately reflect the sequence used to teach the course. |
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