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A book on advertising for all those who think programmes interrupt commercials.

Get valuable insights into the world of Advertising!

Such as:

• Themost dreaded word is ‘typo’. Like this one that crept into a hotel’s hoarding design: ‘Our restaurant has a bra attached’.
• Service people usually get married in the morning. That way, if the marriage doesn’t work out, they still have the rest of the day to catch up with their work.
• Pitches happen when the client realises it’s been a long time since he went to the circus, so sends word around town that he’s looking for a new agency.