The Indian media business
This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry-print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends. The book provides a comprehensive mapping of the Indian media industry, detailed statistics on each industry segment and an analysis and insights on new trends New chapters have been added which deals on the nascent domains of telecommunications and the internet. It is a comprehensive and complete introduction to the media scenario in India for students, scholars, analysts, professionals and media watchers. |
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