 Rupert Murdoch, The Master Mogul of Fleet Street: 20 Tales from the Pages of Vanity Fair
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At the age of 80, with his underlings ensnared in a perilous and very public phone-hacking scandal, News Corp. chairman Rupert Murdoch saw his empire begin to totter. |
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 Indian Media
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Adrian Athique |
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Polity Press |
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Rs. 1295 |
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As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change taking place at the global level. |
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 Steve Jobs
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Walter Isaacson |
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Simon & Schuster |
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USD 17.88 as per Amazon.com |
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Based on more than forty interviews with Jobs conducted over two years Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur. |
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 Free Ride: How Digital Parasites are Destroying the Culture Business, and How the Culture Business Can Fight Back
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Robert Levine |
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Knopf Doubleday Publishing Group, 2011 |
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USD 16.05 as per Amazon.com |
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In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google's fateful decision to digitize first and ask questions later. |
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 The Curse of the Mogul: What's Wrong with the World's Leading Media Companies
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Jonathan A . Knee, Bruce Greenwald & Ana Seave |
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Penguin (2011) |
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The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. |
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 Don't Go Away. We'll Be Right Back
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Indu Balachandran |
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Westland and Tanquebrar Press |
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Rupees 250 |
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The Oops and Downs of Advertising.
A book on advertising for all those who think programmes interrupt commercials. |
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 iPad Fully Loaded
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Alan Hess |
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Pad Fully Loaded is the one-of-a-kind reference that will show iPad users how to download almost anything onto their new iPad - from old LPs, radio / television shows and movies, to spreadsheets, presentations and PC rescue files. |
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 The Handbook of Global Communication and Media Ethics
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Robert S. Fortner, P. Mark Fackler |
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John Wiley and Sons, 2011 |
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This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. |
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 Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, Linkedin and More
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Tom Funk |
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Praeger Publishers Inc |
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This guidebook begins by defining 'social media', 'social networking', and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. |
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 Not For Free: Revenue Strategies for a New World
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Saul Berman |
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Harvard Business Press |
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Using the media industry, the canary in the coalmine for business model disruption, as a starting point, Berman explores the revenue strategies that are working, and the ones that are failing, in this new world. |
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Results 1 - 10 of about 112 Records
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