The wedding industry probably dates back to almost as early as the existence of civilized human colonies. The industry has proved to be robust by meeting all the expectations that ever arose out of the advancement in human lives or the change in trend in more recent markets.
The earliest form of the industry was primarily of Gold, silver, precious stones etc that were usually passed on as heirloom to the younger generation. Families saved them for their daughter’s weddings. Wearing mother’s or mother in law’s bridal costume was then considered typical and was encouraged. If we talk about people other than the rich masters of land or kings, the rest of the population had scarce resources and therefore, wedding was a ceremony of limited resources. Bride’s families usually borrowed from the money lenders at high interest rates to please the bridegroom’s family so that they kept their daughter happy and safe. This also came to be known as dowry.
There are lot many stories on dowry in the Indian civilization. The contemporary society, too, is plagued with the evil custom.
The changing trends, however, have appeared everywhere. Mother’s wedding costume has been replaced by a wedding costume chosen by the bride in her favourite colour and cut. The dowry system is fast falling out to both male and female taking equal responsibilities at home and work.
The wedding industry’s very prominent element; the wedding invitation market has gone through several changes. The modern couples’ choice of wedding invitation is a reformed version of their senior generation’s choice. The invites have not only become simple and sober. They are now bought for their uniqueness. Like an aqua colour invite is preferred over the customary red and golden invite because it is unique and appeals to the younger generation. Not only this, the wedding invitation merchant has now moved to the internet- youth’s favourite hangout destination. And the generation is cool with it and why not? If you can date online, play online and find your life partner online; why not find your wedding invite online?
The emerging trend of themed weddings and coordinated wedding stationery and goodies has set the demand of online sellers on fire. The online wedding cards, sweet boxes, wine bags, shagun envelopes etc. are all available at sevenpromises.com.
All you need to do is find out how you want your guests to feel special. Right from the moment you formally send out your wedding invite that is a treat to the eyes, they can’t consider your wedding to be just another wedding.
Besides finding invites that are themed on your religion, you can even find very simple and sober non religious wedding invites. The latter type is especially good for inter religion marriages that are seeing a new high.
Even if you are away in a foreign land, Indian Wedding Cards supplier brings to you the flavour of Indian wedding. Pick your invite and other goodies and relax! While you enjoy the traditional rituals at the wedding, we will be happy to take care of your invitations.